I was asked to design the motion principles of Tesco Mobiles new brand identity. The animations are based around key elements of using a mobile phone. Zoom, Text, Swipe, Flip, Chat, Alert.

The job was to translate Tesco’s unique Tesconess – and famous helpfulness – into the world of tech. We did it by rethinking what it means to be a supermarket in mobile and reworking core brand assets to surface the techier side of Tesco – one that’s as authentic as it is authoritative.