The brand expression deliberately positions Vannda_ alongside bigger, transcendent technology brands.
The tone of voice moves beyond the standard communication formula of features, advantages, and benefits to highlight the issues that Vannda_ addresses, emphasising case studies and competence over technical capabilities and development chops.
The identity confidently combines a single-minded use of yellow, black and white with a logo that incorporates a flashing underscore - a programming symbol which subtly references Vannda_'s technical expertise. And because this underscore exists on every keyboard, it becomes a rare, truly powerful and unique brand element that enables each team member to replicate the logo in documents and text, reinforcing the brand's uniqueness and memorability in every communication.
The visual system then combines the logo, colour, copy, imagery and service icons with shapes that fit together to create a cohesive whole, similar to pieces in Tetris.
The brand expression deliberately positions Vannda_ alongside bigger, transcendent technology brands.
The tone of voice moves beyond the standard communication formula of features, advantages, and benefits to highlight the issues that Vannda_ addresses, emphasising case studies and competence over technical capabilities and development chops.
The identity confidently combines a single-minded use of yellow, black and white with a logo that incorporates a flashing underscore - a programming symbol which subtly references Vannda_'s technical expertise. And because this underscore exists on every keyboard, it becomes a rare, truly powerful and unique brand element that enables each team member to replicate the logo in documents and text, reinforcing the brand's uniqueness and memorability in every communication.
The visual system then combines the logo, colour, copy, imagery and service icons with shapes that fit together to create a cohesive whole, similar to pieces in Tetris.
